SHORT STORIES & FAVORITE PROJECTS
Client: Cocktails by Jenn
Project: Conceptualize and create a world, a persona and a brand that will attract the female cocktail drinker. Create a fresh, flirty and creative brand voice for this new lifestyle brand. Translate the voice to product and packaging copy, a robust website including party themes, playlists, product recycling ideas, daily blogs, email responses and newsletters, as well as press kits, POS and sales materials. The project included loads of research and development and advice on all design and PR decisions.
Design by Michael Osborne Design.
Good News: Cocktails by Jenn, a collection of flavored, ready-to-drink, premium-vodka cocktails packaged in a purse-shaped tote was sold within 1 year of launch for over $15 million.
Client: Dermalounge
Project: Brand voice and packaging copy for a new line of
all-natural botanical skincare products. Brochure, ingredients
lists, monthly email campaign, gift cards, advertising,
store signage and displays.
Design by Noise 13.
Good news: The normal/dry botanical line will be at your local Sephora soon.
Client: Folio Winemakers’ Studio
Project: Create a brand voice plus brochure and web copy for Napa’s innovative and unique wine making studio.
Design by Noise 13.
Client: Galaxy Desserts
Project: With the launch of their new Jean-Yves Charon Collection, Galaxy Desserts needed consumer web copy and tantalizing descriptions of their products (no room on the packaging). And, a little help with their trade and consumer newsletters.
Client: Norton Green Guide
Project: Research green lifestyle ideas to create a fun quiz that educates PC users about sustainability. Included a tip sheet and interactive suggestions.
Client: Yes on G
Project: This full web campaign with a very tight deadline required us to create an interactive community website to educate and persuade voters. Wrote daily blogs on behalf of a community representative, recorded, and edited for posting, interviews of community members. Plus, attendance at community events, daily emails from campaign headquarters and full-length article-writing.
Good news: Yes on G won in the 2008 spring election.
Client: Dansko
Project: Write a Wine Country travel piece for their new “magalog.”
Good news: Free Danskos!
Client: Stretch Island Fruit Company
Project: Completely update their voice, brand, web strategy and experience. We took their very Web 1.0 site and collaborated with a great Denver-based designer to make it fun and informative. Also had to incorporates their other brand, Fruitabu, organic smoooshed fruit (Yes, with three o’s).
Client: Poggio Restaurant
Project: Interview restauranteurs to create an
inaugural newsletter. Included editorial development,
recipe editing and feature writing.
Client: Dreamerz
Project: Re-craft packaging copy for three flavors of this
all-natural, dairy sleep aid, then embark on a naming brainstorm
for six Fruit Teaz, write the packaging copy and brainstorm names
for various Pillow Chocolates. Then, rest.
Good news: They really work.
Client: Mint Lofts/Martin Building Company
Project: Create multiple ads for luxe, renovated lofts in a
historic building. Modern Urban Dwellings. Neighbors Wanted.
Derivative, but cute!
Design by Noise 13.
Client: Kashi
Project: Taking cues from their Kashi Challenge campaign,
create
a Wellness Hub, draft scripts for podcasts, research,
interview and hire a team of experts to write and record content.
Draft editorial calendars for up to six months.
Good News: Kashi is good.